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| | The Public Speaking - The Essential Skill Network is not currently active and cannot accept new posts | | So how do you know what to charge? | Views: 762 | | Apr 28, 2007 3:01 am | | So how do you know what to charge? | # | 
DeAnna Troupe, Video Marketing Specialist | | I don't usually see speakers listing fees on websites for the whole world to see, so how do I know what the market rate is for speakers? I don't want to price my speaking services too low because then people will assume that they won't get a good speaker.
DeAnna Spencer
DeAnna Spencer's Virtual Assistant Service
http://www.deannaspencer.comPrivate Reply to DeAnna Troupe, Video Marketing Specialist | | Apr 28, 2007 7:21 pm | | re: So how do you know what to charge? | # | 
Deepak Morris | | I don't know how it is in the US but in India, rates are widely disparate, depending on "institute policy", budgets, etc. Hence the advice below is purely from an Indian perspective.
My experience has been:
With institutes, expect the bare minimum over and above transport. Decide if you want fans who will populate your e-group (no money up front but potential to get orders later) and act accordingly.
With private entities, put a filter between your gut and your tongue. If your gut suggests a price, simply double it and quote the doubled price. You'll rarely get it but you'll be surprised at how close to the doubled price the private entities generally settle.
Human tendency is to downplay the price of personal services. By doubling your gut quote you bring it closer to what the market can (and is willing to) actually pay.
This doesn't work in international markets, as I've found to my chagrin. I lost a gig in Singapore because my quote was so far below the international standard, the buyer just naturally decided I wasn't good enough.
It's a tricky path.
All the best,
DeepakPrivate Reply to Deepak Morris | | Apr 28, 2007 7:37 pm | | re: So how do you know what to charge? | # | 
Lisa Braithwaite | | Good points, Deepak.
Also DeAnna, since you're just starting out, I would suggest taking a lot of unpaid gigs to get experience and build your skills. This also helps you build your reputation. You'll get better gigs and make more money once people start to know who you are - and you have good referrals.
You can Google "speaker fees" or something similar and find a lot of information out there on what speakers charge. But I don't know how helpful that will be for you as a beginner. You can't really charge what an experienced pro charges. Yet. :-)
LB
Lisa Braithwaite
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* www.coachlisab.com * Private Reply to Lisa Braithwaite | | Apr 28, 2007 7:45 pm | | re: So how do you know what to charge? | # |
Lisa Braithwaite | | Here's a nice article by Patricia Fripp about speaker fees:
http://www.fripp.com/art.charge.html.
LB
Lisa Braithwaite
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Find Your Voice With Public Speaking Coaching!
* My public speaking self-study e-course *
* My public speaking blog *
* Free newsletter signup *
* www.coachlisab.com * Private Reply to Lisa Braithwaite | | May 04, 2007 3:11 am | | re: So how do you know what to charge? | # | 
Felicia Slattery | | Hi DeAnna,
While making money as a paid speaker can become a lucrative career, you first need to get a few gigs under your belt, plus have something to sell at the back of the room when you present.
Think about speaking from a different perspective. According to two of the biggest marketing gurus around, CJ Hayden, author of Get Clients Now and Marty Fahncke, consultant and founder of Conference Call University, the most powerful way to get new clients is by public speaking. If you think of public speaking as a free and powerful marketing tool, you could easily make a lot of money as a result of your presentations, even if you speak pro bono.
Every time I give a presentation, I get the results I want. Every time. I'm happy to speak to local groups pro bono because I know I will see the results in more clients and more money. It's simple if you know a few techniques. I'm teaching a class on exactly how to do that beginning soon-- and right now there are a few discount seats still open if you're interested. Check it out at http://www.cashinonspeaking.com/.
Don't be afraid to speak for free-- it is worth it in the end!
Warmly,
Felicia
Felicia J. Slattery, M.A., M.Ad.Ed.
Communication Consultant, Speaker & Coach
Private Reply to Felicia Slattery | | |
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